Friday, 17 March 2017

Section B - marketing and exchange question

To what extent has the internet played a significant role in the marketing and exchange of media products in the area you have studied?









Friday, 10 March 2017

Representation of gender - Margaret :)

In the clip, the traits of the traditional woman and some of the lesbian woman are represented through the character Margaret, showing the transition of a weak woman, almost controlled by men, evident in the slow zoom of the head and shoulder shot, whilst the 'traditional man' is talking of her and mocking her, to the male gaze as she is walking through the corridors, cutting to various extreme high angle shots, expressing her rising power. We also see two types of men: the traditional men evident in the mocking laughter and the mise en scene of their costume; their suits and we also see traits of the gay man, at the end of the scene where the men are 'bitching' about the man who had earlier spoke. These traits are all enhanced by the camera shots/ angles, the diegetic and non diegetic sounds, editing and the mise en scene.

First and foremost, at the start of the scene we see a man in a suit - traditional man? - shot in a mid shot, behind what seems to be a light on the table, this light could be a representation of the 'pure woman' he is about to violate with his words and mock with his laughter, which is a clear sign of a traditional man, we are also looking up at this man in a low angle shot, which almost emphasises his power. We then cut to various traditional men in the room whilst hearing the diegetic sound of the mans dialogue: here there is a lack of background sound, only the ambience, which in this case is silence, this highlights the dominance of the man speaking. In between the cuts of the men, still while this man is speaking, we cut to shots of a woman ( Margaret ), who is dressed in a purple suit - could suggest royalty - and has a gold broach which could suggest a trait of the traditional woman. The woman is shot in a head and shoulder shot, and it very slowly zooms in closer to her, this could be because the people in the room are talking about her, but this could also highlight her slow rising anger. There is moment where all the traditional men laugh at her, and we hear after a slightly high pitched drone, which is almost painful for the ears, this could emphasise the hurt the words are causing the woman, highlighting her weakness; after the laughter we also quickly cut to the womans hands, where we see an engagement ring and wedding ring on her finger - traditional woman? - and then very quickly cut to a close up of her face, which could suggest it is starting to get personal and the woman is is even more emphasised as weak.

Monday, 6 March 2017

Representation of Gender - essay

The female protagonist ( Daeherys ), is portrayed as having traits of the sexy woman including being more powerful than traditional women; this is shown through the abundance of low angle camera shots looking up at the woman, in addition to the strong posture the actress possesses in the scene. Furthermore, she also uses men to get what she wants, shown through the fact she gained an army by trading in a dragon of which she will later use against the man she had traded with. The protagonist also shows elements of the lesbian woman, although she may not be a lesbian, this is because she takes on masculine roles, for example controlling an army, and settling issues that would be stereotypically a 'mans job'; dealing with business with other men. 

In terms of sound, the protagonists dialogue is spoken with high confidence, enhancing the presentation of her strength and power. Also, leading up to the dragons fire and the battle there is this non diegetic music that has a slow rhythm and a low tone of the beating of what sounds like a drum, which increases in volume, the female silences the music with her dialogue of a single word; this emphasises  her power, as she dominates even the music which is edited into the scene. This is also highlighted when she is talking to the army after the battle, before she speaks there is only the ambience that can be heard, and then her voice, this is a poignant aspect of the scene as it shows her strength and confidence as a woman and the controversial role she holds. 

The camera shots are key to portraying the woman as withholding the traits she has. For example, she is shot, mainly, using low angle shots, looking up at her which emphasises her power, as well as this she, for the majority of shots, remains in the centre of the shot, highlighting her importance and significance as a woman in the scene, emphasising her strength and power over others. This is evident when she walks away from the man, towards the army,